Do you want to raise your Facebook ad targeting?
Probably, you want to know more about your target audience.
But, how do you make this happen?
Refining your target audience is the key. It’ll help deliver quality results without wasting your time and resources.
In this article, we’ll look at the basic tips you can use to target the right group of your audience. Have a look.
Building a Custom Audience
When advertising on Facebook, it’s essential that you look at your clients by customer segments on this platform.
Facebook lets you customize your audience by website visitors, customer lists and engagement.
Use audience insights to learn more about these audiences.
Remember, to protect the user data; Facebook will not offer insights for audiences comprising of lower than 1000 members. You’ll need to keep this minimum size in mind when creating your audience.
To create your customer audience, go to the Facebook Ads Manager. Click build audience then Select Custom Audience from the drop-down menu.
Next, you’ll get a list of all audiences you can create.
Where you’ll see the biggest bang for your buck is using your customer lists to build these audiences.
A lot of big name marketers are using an ascension plan where they sell low ticket products and add the customers as a custom audience, then use tools like Webinar Jam to market bigger ticket items to that custom audience.
Here’s how to develop three types of custom audiences.
Upload an Audience of Leads or Current Customers
If you want to upload a list of leads or customers to customize your audience, select the Customer File. Facebook will then match these contacts with its users and create an audience basing on these matches.
Copy and paste this data or upload a CSV file. If you don’t have lots of data on your customers; maybe you’re looking at mailing list or cold leads, you can provide your email address.
Alternatively, you can use Mail Chimp to auto sync.
When uploading your customer list, the more specific you’re on your identifiers-name, phone number, zip code, etc. – the higher your match rate.
Well, you can also create a custom user list basing it on their purchasing behaviour.
Base Your Audience on their Website Visiting Behavior
You can quickly build your audience based on site traffic. All you need to do is install Facebook pixel on your site. Set the rules allowing Facebook to populate your audience depending on the behaviour of people on your site.
In setting this custom audience type, you’ll need to select website traffic.
You’ve got the option of choosing the number of targeting options on the drop-down menu.
Basing on Time Users Spend on Your Site
When creating an ad, strive to target people who spend the most time on your website. This category of people is likely to have interests in your new products launches, product bundle packages, subscription products and branded products.
Well, this doesn’t mean you ignore the other percentage of visitors to your site. Remember, the higher the traffic to your site, the higher the scale and returns.
You can set these parameters to get the type of audience you need. Have a look.
People Who Visit Certain Web Pages
Here, you set rules that target visitors of a particular web page. You can specify the target keyword or the exact URL.
In this approach, you will be able to generate leads from people who’ve received similar services in the past.
Well, if you’ve got variants or new features, use the same approach to retarget users who’ve viewed the same product in the past. For instance, buy 2 get 1 free.
Customers Visiting a Certain Website but Not Others
You can also build your audience list basing on people who visit a given web page but not others. However, this isn’t the best method. You can easily exclude a custom audience from your list.
Here, you do dynamic versions of your segmented customer lists. The audience updates almost instantaneously as it gets data from the pixel. However, a custom combination only operates for a maximum of six months.
As such, it gives you the most recent and accurate data on your audience. However, if you wish to use previously saved data, you can only go back 180 days.
Facebook is among the leading social media platform in the world. With other 2 billion active users, you’ll need to generate leads and conversion on this platform.
The success of this mission depends on how you target your audience. These tips will ensure you get it right.