Are you are looking for a way to increase your passive income?
Is webinar marketing the way to go?
What exactly is webinar marketing and how does it work? This is a common question among the online marketers.
And more importantly is this effective and ethical?
First, let’s define Webinar Marketing
Webinar marketing refers to hosting a free online seminar. From this short and simple definition, you might wonder how you make money from the webinar. Think of a webinar as a way to connect with a wider audience. In other words, a webinar is a lead generation tool used by marketers. The overall objective is to sell your products and services to the audience.
A webinar is a useful tool that lets marketers to achieve the following:
- Demonstrate products and services to potential clients
- Expand on content published in a blog
- Showcase their expertise
By offering a free webinar, you connect with the audience and increase the chances of getting new subscriptions from them. However, there is more to it than meets the eye. So how do you run profitable webinar marketing? Here are the painless things you must do for a successful webinar.
1. Plan Your Webinar
Do not rush into creating a webinar without laying a concrete plan. Just like other marketing campaigns, planning is crucial. With proper webinar marketing plan, you can achieve the best chances for success. Start by determining the purpose of the webinar. Common goals for a webinar can be:
- To attract new leads
- Convert leads into buying customers
- Build a stronger relationship with clients by displaying your expertise
- To build an email list
2. Understand Your Target Clients
For a marketing campaign to succeed, it is important you research more about the customers you are targeting. This is so that when you begin creating and promoting the webinar, you ensure you are appealing to the right customers. Remember that the attendees will need to commit their time to listen to you. Therefore, providing relevant content is the key to attracting subscriptions or purchases.
3. Ensure you Pick the Right Topic
Choosing the right webinar topic is something webinar marketers struggle with. Doing some simple research helps, you settle on the right topic. This is through researching in communities where your audience hangs out. The objective is to pull an exact phrase that you can use for your webinar. To achieve this, pay attention to how your audience words things. You can also repurpose your past content. This can be the past content, which got many views, shares and clicks. The advantage is that by turning a popular content into webinar, you connect and teach your existing audience even more. Consider that a live setting is super engaging.
4. Ensure that the Promise Aligns With the Offer
A webinar presentation is often like a promise to the webinar attendees. The chosen topic promises them what they shall learn from the webinar. That is why they are able to hold space on their calendar and show up for the webinar. It is important that the webinar promise align well with the product you will offer in the end. This lets you avoid the mistake of attracting people to the webinar who are not interested to purchase or subscribe to the service.
5. Pitch an Irresistible Product Offer
Now that you have the attention and the trust from your attendees, it is an ideal opportunity to pitch them your product. They already know that you want to sell them a product or service. It is important you design a killer offer through strategic messaging. It all begins by telling a story. If it is possible, describe how you struggled before you figured out a breakthrough to the issue. This is important as it humanizes you and makes you relatable increasing the trust of your webinar attendees.
Do not apologize for selling. This is a serious mistake webinar marketers make, and ends up affecting their conversions potential. Take your time explaining the product or service. Also, add scarcity to the offer. For instant, you can offer extra bonus to the people who purchase the product by the end of the webinar. This motivates the people to click on the “buy now” link.
6. Show the Offer with Visuals and Graphics
Visual representations of your offer during the pitch help increase the conversions. Even on the digital services, you can make the offer feel tangible by showing a visual representation. This helps the webinar attendees to perceive the product or the service hence increasing the webinar conversion rates.
7. Send Potential Buyers Directly to a Checkout Page
The webinar participants need a link where they can purchase the product or services. This can be done automatically with a Webinarjam Trial or with a tool like Everwebinar. This encourages right on time conversions from the customers who are convinced. The best bet here is sending the webinar attendees a simple checkout page.
Webinar marketing gives you a good opportunity to increase your online sales. A well-done webinar campaign will bring you a consistent stream of subscribers and blog readers. Through the above techniques, you can make more money through webinar marketing.