The saying is “better late than never.”
This holds true with the latest update from Facebook’s ad s platform.
With the social network under attack that started with the Cambridge Analytica fiasco, they’ve now made a shift that should have already been done.
On June 28th, Facebook took the first step to becoming transparent.
You’ll see the video below:
So what this means, is now you’re able to go to a page and see the pages active advertisements.
Plus, they’ve added more details and information about the pages.
And according to the statement, Facebook plans to label political ads moving forward.
All in all, transparency is a good thing for businesses.
Legitimate companies aren’t going to balk at the idea of someone being able to see their ads.
Most people will never realize this is a feature that’s even built into the platform.
Twitter followed up with their own announcement of becoming more transparent with advertisers using their promoted tweets.
What you’ll see happen now as a result, are smaller companies becoming more transparent, more aware, and following suit because of these shifts, which in turn will make the internet a safer and more enjoyable experience overall.
How does this benefit companies that are legitimate and want to use these platforms?
Let’s suppose for a moment you’re a local business looking to Facebook for lead generation, you’d first look at your competitors to see who’s in the marketplace.
Now, you’ll still not be able to see their Facebook targeting options they have selected, but it’s still a good start.
First, take a note of all the companies that offer a competing product or service.
Next, you’d go to their Facebook Fan Page.
Take note of the content they’re posting.
Are they posting regularly?
Then, look at their page and the new transparency features built in to see what current ads they’re running.
Take a screenshot, save their post, and now monitor how many times you’re seeing the ad appear.
If the ads continue to appear, then chances are you’ve got something to work with.
After all, companies are not going to continue to invest in ads that aren’t performing.