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Is Webinar Marketing The Way to Go for Online Businesses?

March 28, 2019 By charitygovernance Leave a Comment

Are you are looking for a way to increase your passive income?

Is webinar marketing the way to go?

What exactly is webinar marketing and how does it work? This is a common question among the online marketers.

And more importantly is this effective and ethical?

First, let’s define Webinar Marketing

Webinar marketing refers to hosting a free online seminar. From this short and simple definition, you might wonder how you make money from the webinar. Think of a webinar as a way to connect with a wider audience. In other words, a webinar is a lead generation tool used by marketers. The overall objective is to sell your products and services to the audience.

A webinar is a useful tool that lets marketers to achieve the following:

  • Demonstrate products and services to potential clients
  • Expand on content published in a blog
  • Showcase their expertise

By offering a free webinar, you connect with the audience and increase the chances of getting new subscriptions from them. However, there is more to it than meets the eye. So how do you run profitable webinar marketing? Here are the painless things you must do for a successful webinar.

1. Plan Your Webinar

Do not rush into creating a webinar without laying a concrete plan. Just like other marketing campaigns, planning is crucial. With proper webinar marketing plan, you can achieve the best chances for success.  Start by determining the purpose of the webinar. Common goals for a webinar can be:

  • To attract new leads
  • Convert leads into buying customers
  • Build a stronger relationship with clients by displaying your expertise
  • To build an email list

2. Understand Your Target Clients

For a marketing campaign to succeed, it is important you research more about the customers you are targeting. This is so that when you begin creating and promoting the webinar, you ensure you are appealing to the right customers. Remember that the attendees will need to commit their time to listen to you. Therefore, providing relevant content is the key to attracting subscriptions or purchases. 

3. Ensure you Pick the Right Topic

Choosing the right webinar topic is something webinar marketers struggle with. Doing some simple research helps, you settle on the right topic. This is through researching in communities where your audience hangs out. The objective is to pull an exact phrase that you can use for your webinar. To achieve this, pay attention to how your audience words things. You can also repurpose your past content. This can be the past content, which got many views, shares and clicks. The advantage is that by turning a popular content into webinar, you connect and teach your existing audience even more. Consider that a live setting is super engaging.

4. Ensure that the Promise Aligns With the Offer

A webinar presentation is often like a promise to the webinar attendees. The chosen topic promises them what they shall learn from the webinar. That is why they are able to hold space on their calendar and show up for the webinar. It is important that the webinar promise align well with the product you will offer in the end. This lets you avoid the mistake of attracting people to the webinar who are not interested to purchase or subscribe to the service. 

5. Pitch an Irresistible Product Offer

Now that you have the attention and the trust from your attendees, it is an ideal opportunity to pitch them your product. They already know that you want to sell them a product or service. It is important you design a killer offer through strategic messaging. It all begins by telling a story. If it is possible, describe how you struggled before you figured out a breakthrough to the issue. This is important as it humanizes you and makes you relatable increasing the trust of your webinar attendees.

Do not apologize for selling. This is a serious mistake webinar marketers make, and ends up affecting their conversions potential. Take your time explaining the product or service. Also, add scarcity to the offer. For instant, you can offer extra bonus to the people who purchase the product by the end of the webinar. This motivates the people to click on the “buy now” link.

6. Show the Offer with Visuals and Graphics

Visual representations of your offer during the pitch help increase the conversions. Even on the digital services, you can make the offer feel tangible by showing a visual representation. This helps the webinar attendees to perceive the product or the service hence increasing the webinar conversion rates.

7. Send Potential Buyers Directly to a Checkout Page

The webinar participants need a link where they can purchase the product or services. This can be done automatically with a Webinarjam Trial or with a tool like Everwebinar. This encourages right on time conversions from the customers who are convinced. The best bet here is sending the webinar attendees a simple checkout page.

Webinar marketing gives you a good opportunity to increase your online sales. A well-done webinar campaign will bring you a consistent stream of subscribers and blog readers. Through the above techniques, you can make more money through webinar marketing.

Filed Under: Marketing

How to Properly Target Audiences Using Facebook Ads

January 18, 2019 By charitygovernance Leave a Comment

How to Properly Target Audiences Using Facebook Ads

Do you want to raise your Facebook ad targeting?

Probably, you want to know more about your target audience.

But, how do you make this happen?

Refining your target audience is the key. It’ll help deliver quality results without wasting your time and resources.
In this article, we’ll look at the basic tips you can use to target the right group of your audience. Have a look.

Building a Custom Audience

When advertising on Facebook, it’s essential that you look at your clients by customer segments on this platform.
Facebook lets you customize your audience by website visitors, customer lists and engagement.

Use audience insights to learn more about these audiences.

Remember, to protect the user data; Facebook will not offer insights for audiences comprising of lower than 1000 members. You’ll need to keep this minimum size in mind when creating your audience.

To create your customer audience, go to the Facebook Ads Manager. Click build audience then Select Custom Audience from the drop-down menu.

Next, you’ll get a list of all audiences you can create.

Where you’ll see the biggest bang for your buck is using your customer lists to build these audiences.

A lot of big name marketers are using an ascension plan where they sell low ticket products and add the customers as a custom audience, then use tools like Webinar Jam to market bigger ticket items to that custom audience.

Here’s how to develop three types of custom audiences.

Upload an Audience of Leads or Current Customers

If you want to upload a list of leads or customers to customize your audience, select the Customer File. Facebook will then match these contacts with its users and create an audience basing on these matches.

Copy and paste this data or upload a CSV file. If you don’t have lots of data on your customers; maybe you’re looking at mailing list or cold leads, you can provide your email address.

Alternatively, you can use Mail Chimp to auto sync.

When uploading your customer list, the more specific you’re on your identifiers-name, phone number, zip code, etc. – the higher your match rate.

Well, you can also create a custom user list basing it on their purchasing behaviour.

Base Your Audience on their Website Visiting Behavior

You can quickly build your audience based on site traffic. All you need to do is install Facebook pixel on your site. Set the rules allowing Facebook to populate your audience depending on the behaviour of people on your site.

In setting this custom audience type, you’ll need to select website traffic.

You’ve got the option of choosing the number of targeting options on the drop-down menu.

Basing on Time Users Spend on Your Site

When creating an ad, strive to target people who spend the most time on your website. This category of people is likely to have interests in your new products launches, product bundle packages, subscription products and branded products.

Well, this doesn’t mean you ignore the other percentage of visitors to your site. Remember, the higher the traffic to your site, the higher the scale and returns.

You can set these parameters to get the type of audience you need. Have a look.

People Who Visit Certain Web Pages

Here, you set rules that target visitors of a particular web page. You can specify the target keyword or the exact URL.
In this approach, you will be able to generate leads from people who’ve received similar services in the past.

Well, if you’ve got variants or new features, use the same approach to retarget users who’ve viewed the same product in the past. For instance, buy 2 get 1 free.

Customers Visiting a Certain Website but Not Others

You can also build your audience list basing on people who visit a given web page but not others. However, this isn’t the best method. You can easily exclude a custom audience from your list.

Custom Combination

Here, you do dynamic versions of your segmented customer lists. The audience updates almost instantaneously as it gets data from the pixel. However, a custom combination only operates for a maximum of six months.

As such, it gives you the most recent and accurate data on your audience. However, if you wish to use previously saved data, you can only go back 180 days.

Facebook is among the leading social media platform in the world. With other 2 billion active users, you’ll need to generate leads and conversion on this platform.

The success of this mission depends on how you target your audience. These tips will ensure you get it right.

Filed Under: Marketing

Facebook Makes Bold Move With Advertisers

July 5, 2018 By charitygovernance Leave a Comment

Facebook Makes Bold Move With Advertisers

The saying is “better late than never.”

This holds true with the latest update from Facebook’s ad s platform.

With the social network under attack that started with the Cambridge Analytica fiasco, they’ve now made a shift that should have already been done.

On June 28th, Facebook took the first step to becoming transparent.

You’ll see the video below:

So what this means, is now you’re able to go to a page and see the pages active advertisements.

Plus, they’ve added more details and information about the pages.

And according to the statement, Facebook plans to label political ads moving forward.

All in all, transparency is a good thing for businesses.

Legitimate companies aren’t going to balk at the idea of someone being able to see their ads.

Most people will never realize this is a feature that’s even built into the platform.

Twitter followed up with their own announcement of becoming more transparent with advertisers using their promoted tweets.

What you’ll see happen now as a result, are smaller companies becoming more transparent, more aware, and following suit because of these shifts, which in turn will make the internet a safer and more enjoyable experience overall.

How does this benefit companies that are legitimate and want to use these platforms?

Let’s suppose for a moment you’re a local business looking to Facebook for lead generation, you’d first look at your competitors to see who’s in the marketplace.

Now, you’ll still not be able to see their Facebook targeting options they have selected, but it’s still a good start.

First, take a note of all the companies that offer a competing product or service.

Next, you’d go to their Facebook Fan Page.

Take note of the content they’re posting.

Are they posting regularly?

Then, look at their page and the new transparency features built in to see what current ads they’re running.

Take a screenshot, save their post, and now monitor how many times you’re seeing the ad appear.

If the ads continue to appear, then chances are you’ve got something to work with.

After all, companies are not going to continue to invest in ads that aren’t performing.

Filed Under: Marketing

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